Fashion designer and photographer Karl Lagerfeld designs the limited edition collection for Diet Coke. The bottles are inspired from Diet Coke's heroines Bernadette, Eleanor and Irene, and the stylish puppets will also appear in the brand’s latest TV campaign launching across Europe. Using the light and playful elements of his identifiable trademark style, such as graphic cuts, a contrasting black and white palette and clean lines broken with color or detailing, Karl Lagerfeld has created a bold, contemporary yet instantly recognizable collection. Referring to his first design for Coca-Cola light in 2010, Karl Lagerfeld said, “I love this bottle but it’s time for a new one. Actually I want to do three bottles.” He also added, “I loved what we did last year but I will love 2011 even more. I’m delighted about this collaboration.” Available this summer, the ‘Diet Coke Limited Edition Collection by Karl Lagerfeld’ is totally irresistible and is set to become the perfect accessory for style conscious women everywhere.
