Blake Lively is effortless chic as she posed for the advert of the latest fragrance offering from Gucci. The blonde babe is gorgeous as her image is mirrored in the sneak peak picture of the campaign. The monochrome image has Blake flaunting a sequinned dress which is backless with full sleeves. She seems to have caught the eye of something or someone as she stares intensely at it. Award winning director Nicolas Winding has shot the short film for the fragrance with the creative direction of Frida Giannini. Blake oozes timeless Hollywood glamour and is beautiful, although a similair campaign was seen for Chanel also starring Blake Lively.