Free People presents designs fit for the 'It Girl' in their September 2012 Lookbook with Martha Hunt and Danny Fox

Fashion Weeks are happening around the globe this month. Who will get snapped in the best street style? Who will be deemed the ‘It Girl’ of the season? The pressure is on, but those who do it best are effortlessly cool, and that’s where Free People’s September 2012 lookbook's inspiration begins. Free People headed to London, home to some of the trendiest style icons and birthplace to our most-loved trends, to follow the Free People ‘girl about town.’ She hits the streets in laid back stylish animal print coats and dazzling evening dresses that show off every coveted curve. She adds touches of low-key grunge with beanies and washed overalls, sometimes throwing on a more buttoned up boyfriend jean look. She goes about her day with all eyes on her. No matter where the camera follows Free People’s ‘It Girl’, she’s always effortless, fashionable, and cool. The lookbook features models Martha Hunt and Danny Fox with photography by Guy Aroch.