Free People's September 2014 Lookbook confirms that selfies are here to stay. Launching on Monday, September 8th, the brand connecte...
Free People's September 2014 Lookbook confirms that selfies are here to stay. Launching on Monday, September 8th, the brand connected with 29 real customers, bloggers, and models, including Atlanta de Cadenet Taylor, Daisy Lowe, bloggers Alexandra Spencer of 4th and Bleeker and Natalie Suarez of Natalie Off Duty, artist Langley Fox, and more to showcase its Fall 2014 collection through selfie style images. Inspired by Instagram, the page layouts mimic the popular social network's design, displaying user handles and a tally of the total hearts given. Prior to launch, the 29 lookbook participants kicked-off the campaign via their personal Instagram accounts by sharing their selfies first on Wednesday, September 3rd.
In the brand's usual fashion, looks emphasize layered pieces with a strong focus on speciality fall ready jackets and cosy coats and knits. Pages are filled with statement accessories, including wide brim hats, tasselled handbags, knee high socks, pendant necklaces, and stacked rings. Uniquely weathered shoes complete the looks.
Fans can take part in the FP Selfie Edition campaign and enter to win a $1000 Free People wardrobe by Instagramming an image of themselves and tagging #FPSelfieEdition #FreePeople from September, 8th- 15th.