Bella Hadid poses for the Penshoppe 'Generation Now' Campaign 2017

Taking over from elder sister Gigi Hadid, 20 year old Bella Hadid is the latest face of Penshoppe, a popular Philippines based label.

The brunette model stars in the 'Generation Now' campaign, and wears street-wear inspired styles including comfortable tops and sweats.

Bella heads outdoors, and poses for the sun-kissed images clad in denim, sweatshirts and bomber jackets which give her an edgy and youthful look.

Silver accessories and studded belts also make it to the collection, and Bella wears an understated makeup look with her long-bob done in a carefree style.

Bella Hadid stars in Penshoppe 'Generation Now' 2017 campaign