Bai Lu Joins Jimmy Choo as the New Face of Asia-Pacific

Bai Lu joins Jimmy Choo as Asia-Pacific ambassador, debuting in a fresh summer shoot with bold bags and effortless style.

Jimmy Choo has named Chinese actress Bai Lu as its new Asia-Pacific brand ambassador—and her debut is pure style.

In a sunlit summer shoot, Bai Lu brings a fresh take on the brand’s signature glam. From a shimmering burgundy skirt with crisp white sneakers to a tailored shirt dress paired with ballet flats, her looks are polished, modern, and effortlessly cool.

The accessories steal the show. She carries the sculptural black CURVE bag and a buttery yellow JC shoulder bag—each adding bold texture and color to her minimal styling.

Bai Lu moves with ease and confidence, whether lounging in the shade or posing poolside. Her natural presence fits seamlessly with Jimmy Choo’s vision of refined, relaxed luxury.

With this campaign, Jimmy Choo isn’t just showcasing a collection—it’s making a statement. Bai Lu is the perfect style star to lead its next chapter.