Daisy Edgar-Jones Becomes the New Face of Estée Lauder

Daisy Edgar-Jones joins Estée Lauder as a global brand ambassador, fronting skincare, makeup, and fragrance campaigns starting February.

Daisy Edgar-Jones is adding another major milestone to an already packed year. The British actress has officially joined the Estée Lauder family, stepping into her role as the brand’s newest global ambassador. The announcement was made on January 8, marking her first formal partnership within the beauty world.

Best known for her breakout performance in Normal People, Daisy has steadily built a career defined by thoughtful roles and understated style. Her schedule shows no signs of slowing down, with upcoming projects including a fresh take on Sense & Sensibility, where she plays Elinor Dashwood, and a high-profile heist film alongside Denzel Washington and Robert Pattinson. Now, beauty campaigns will be part of her expanding portfolio.

Beginning February 2, Daisy will appear in Estée Lauder campaigns spanning skincare, makeup, and fragrance. The visuals will roll out across print, digital platforms, and in-store displays worldwide. With this move, she joins a polished roster of brand ambassadors that includes Karlie Kloss and Ana de Armas.

Estée Lauder’s global brand president, Justin Boxford, shared that Daisy stood out for her natural balance of confidence and warmth. He described her as a defining talent of her generation, noting her ability to feel aspirational while remaining approachable. That sense of ease has long been part of Daisy’s public image, whether she is on screen or attending red carpet events in clean silhouettes and minimal beauty looks.

For Daisy, the partnership feels personal. She has spoken about her love for makeup as a storytelling tool, something that enhances character and self-expression rather than masking it. She also shared her admiration for the brand’s long-standing celebration of individuality, elegance, and strength in women.

Calling the experience surreal, Daisy described joining Estée Lauder as feeling like becoming part of a family. It is a fitting step for an actress whose career continues to evolve with intention, style, and quiet confidence.