Grace Van Patten and Jackson White Bring Real-Life Romance to Calvin Klein’s Valentine’s Campaign

Grace Van Patten and Jackson White star in Calvin Klein’s Valentine’s campaign, wearing matching Our Calvins styles in a steamy at-home shoot.

Grace Van Patten and Jackson White are taking their on-screen chemistry off the set and straight into Calvin Klein’s latest Valentine’s Day campaign. The real-life couple, who star together in Hulu’s Tell Me Lies, front the brand’s new Our Calvins campaign, leaning fully into intimacy, ease, and modern minimalism.

Shot and directed by Zora Sicher, the campaign unfolds inside a sunlit Brooklyn home, giving the images a lived-in, almost voyeuristic feel. Rather than stiff poses, the shoot captures natural moments. The pair cook, lounge, shower, and curl up together, all while dressed in Calvin Klein’s limited-edition Valentine’s collection.

The styling stays stripped back and confident. Grace wears the women’s Icon Cotton Modal Unlined Bralette, paired with matching briefs that sit clean and soft against the body. The fit feels relaxed rather than styled, emphasizing comfort and closeness over polish. Jackson appears in the men’s Icon Cotton Stretch underwear, styled with white ribbed tank tops and worn-in denim, creating a uniform that feels familiar and personal.

Several pieces feature a refreshed take on the CK emblem print, subtle but noticeable up close. The Cotton Poplin Shirt and Brief arrive in a limited-edition pink striped colorway, adding a playful nod to Valentine’s Day without feeling novelty-driven. The color pops gently against the otherwise neutral palette of whites, denim blues, and bare skin.

What makes the campaign work is how unforced it feels. Sicher and her team encouraged the couple to move naturally through each space, allowing real gestures to guide the camera. The result is a series of images that feel less like traditional advertising and more like a quiet glimpse into a shared morning at home.

With Our Calvins, Calvin Klein leans into authenticity, and Grace Van Patten and Jackson White deliver exactly that. The campaign feels intimate, relaxed, and undeniably connected, making it one of the brand’s most personal Valentine’s moments yet.