Agent Provocateur Crowns Emily Atack “The Duchess” in Bold Spring 2026 Campaign

Emily Atack stars as “The Duchess” in Agent Provocateur’s Spring 2026 campaign, blending British glamour, lingerie, and bold country house fantasy.

Agent Provocateur is leaning fully into fantasy for Spring Summer 2026, unveiling a lavish new campaign starring Emily Atack as “The Duchess.” Equal parts provocative and playful, the latest collection channels aristocratic excess with a wink, turning traditional country house elegance into something far more daring.

Shot at the grand Camfield Place, the campaign imagines an indulgent version of British country life inspired by the 1980s, where scandal, glamour, and self-awareness collide. Atack steps into the role effortlessly, delivering a performance that feels flirtatious, confident, and unapologetically bold.

Throughout the campaign imagery, she wears a mix of structured lingerie and statement pieces featuring polka dots, romantic florals, and high-shine PVC. Corseted silhouettes sit snug against the body, while sheer panels and glossy textures add a modern edge. The styling balances refined shapes with provocative details, making the collection feel decadent rather than delicate.

Creative director Sarah Shotton leads the vision, with photography by Claire Rothstein and styling by Karen Langley. Together, the team builds a visual world that feels dramatic but intimate, rooted in British heritage yet unmistakably contemporary. The result is a campaign that feels cinematic, indulgent, and unmistakably Agent Provocateur.

Atack, known for her roles in Rivals and The Inbetweeners, brings an easy confidence to the campaign. Her looks range from playful to commanding, often paired with softly undone hair and natural makeup that keeps the focus on the lingerie itself. Every pose feels intentional without being overly polished, reinforcing the idea of luxury lived in rather than admired from afar.

Speaking on the collaboration, Shotton shared that the brand needed someone “bold, British, and utterly gorgeous” to embody the role, and Atack was the clear choice. The actress echoed the sentiment, noting that the process felt collaborative and empowering from the very beginning.

With “The Duchess,” Agent Provocateur delivers a collection that celebrates indulgence, confidence, and control. It is less about quiet luxury and more about owning the room, whether that room happens to be a countryside estate or somewhere far less expected.