Zendaya Puts a Modern Spin on Louis Vuitton’s Iconic Monogram in New Campaign

Zendaya fronts Louis Vuitton’s 130th anniversary Monogram campaign wearing a tailored pinstriped look alongside the iconic Speedy bag.

Zendaya is once again proving she knows how to make fashion feel personal. To mark the 130th anniversary of Louis Vuitton’s legendary Monogram, the brand tapped the actress to front a new campaign that feels more intimate than flashy. It is less about showing off and more about living with the pieces.

Shot by photographer Glen Luchford and directed by Roman Coppola, the visuals place Zendaya in a softly lit, lived in space that feels calm and private. The setting looks more like someone’s home than a traditional fashion set, which fits the message. This campaign treats style as something that stays with you, not something you put on for attention.

Zendaya’s outfit keeps things sharp but relaxed. She wears a black pinstriped halter vest tailored close to the body, paired with matching trousers that sit clean and structured through the leg. The look pulls from classic menswear but feels distinctly modern on her. The halter cut adds a subtle edge, balancing strength with ease. It is polished without feeling stiff.

Sitting beside her is the real icon of the moment, the Louis Vuitton Speedy bag. Originally introduced in 1930 as the Express, the bag was designed for people always on the move. It did not receive the Monogram treatment until 1959, but over the years it has become one of the house’s most recognizable pieces. In this campaign, it feels less like an archive item and more like part of everyday life.

Zendaya has been a Louis Vuitton brand ambassador since 2023, and the comfort shows. She carries the Speedy like it has always belonged to her, effortless and unfussy. There is no sense of nostalgia for nostalgia’s sake. Instead, the bag feels current, worn in, and relevant.

The campaign quietly makes its point. Great design lasts because it evolves. With Zendaya at the center, Louis Vuitton’s Monogram feels less like a symbol of the past and more like a companion for what comes next.