Emily Ratajkowski and Kate Moss Front Gucci’s “Beauty and the Bag” Campaign With Statement Handbags

Gucci’s latest campaign strips things back and puts the focus exactly where it belongs, on the bags. Titled “Beauty and the Bag,” the new visuals feature Emily Ratajkowski and Kate Moss, and the message is clear. Less distraction, more impact.

Shot by Mert Alas and Marcus Piggott, the campaign leans into a clean, almost cinematic aesthetic. The background is fully covered in Gucci’s signature monogram, creating a rich, textured setting that frames each look without overpowering it.

Emily Ratajkowski appears in tailored black trousers paired with sharp black pumps featuring gold heels. The styling is minimal, letting the structure of the outfit speak for itself. She carries the oversized Gucci Giglio bag in deep brown leather, finished with the house’s iconic green and red stripe and gold hardware. The bag feels bold, but still wearable.

Kate Moss takes a slightly different approach. Her look is pared back even further, styled with classic black underwear and the Gucci Borsetto bag placed front and center. The bag’s soft shape and signature detailing give it that unmistakable Gucci identity.

Across the campaign, beauty stays consistent. Both models wear soft waves, smoky eyes, and neutral lips. It’s understated but intentional.