Heidi Klum and Leni Klum pink lace lingerie Intimissimi campaign

It runs in the family, and honestly, it shows.

Heidi Klum, 52, teamed up with her lookalike daughter Leni Klum, 21, for a new campaign with Intimissimi, and the result is pretty in pink in the best way.

In the photos, Heidi leans into bold, confident glamour wearing a hot pink lace set featuring a balconette bra with structured cups and delicate floral lace layered over sheer fabric. The matching cheeky bikini bottoms keep the look modern and playful. The saturated pink pops against her sun-kissed skin, and the intricate lace detailing adds that unmistakable Italian lingerie touch. It’s polished, sexy, and very on-brand for a woman who helped define lingerie campaigns in the ’90s and 2000s.

Heidi Klum hot pink balconette bra and bikini set

Leni’s look takes a softer route. She wears a baby pink corset-style top with subtle boning that shapes the waist, paired with coordinating bottoms finished with tiny cherry print details. The vibe is sweet but still fashion-forward. The corset silhouette feels current, while the light pastel shade keeps it youthful and romantic.

Heidi Klum pink lace bodysuit Intimissimi photoshoot

In some shots, the two pose side by side, almost mirror images in coordinating lace. In others, Heidi appears solo in a vibrant pink lace bodysuit that hugs her figure, proving that confidence only sharpens with time. Their loose, glossy hair and fresh, glowing makeup keep the focus on the lingerie without feeling overdone.

Leni Klum baby pink corset lingerie with cherry print

What I love most is the balance. The campaign doesn’t feel forced or gimmicky. It feels celebratory. Two generations, two interpretations of pink lace, one cohesive aesthetic.

And if this proves anything, it’s that great style, like confidence, really can be inherited.