Tod’s Summer 2026 Campaign Captures Effortless Italian Riviera Style

Tod’s is leaning all the way into the idea of an Italian summer, and honestly, it feels like a place you want to step into. The brand’s Summer 2026 campaign, Vacanze Italiane, unfolds in Forte dei Marmi, where everything looks sun-warmed, slightly nostalgic, and perfectly unbothered.

The story isn’t loud. It moves slowly, like a real vacation. Models stretch out by the pool, gather at a retro-style beach bar, or drift between loungers and shaded terraces. There’s a quiet confidence in how they move, nothing forced, nothing overstyled. It’s that specific kind of ease you only get when you’re somewhere beautiful with nowhere urgent to be.

The clothes follow that same mood. A standout blue crochet dress sets the tone right away. It’s textured but light, the kind of piece that feels breezy without trying too hard. Then there’s striped shirting, crisp and slightly oversized, giving that classic coastal feel. You see linen and silk throughout, soft fabrics that move with the body, not against it.

Even the leather feels relaxed here. Lightweight outerwear and minimalist mini dresses keep things polished but never heavy. It’s a wardrobe built for heat, but still unmistakably refined.

Accessories carry a lot of the story. The iconic Gommino loafers show up in soft yellow, warm tan, and neutral shades that go with everything. They feel easy, like you could slip them on and walk straight from the beach into town. The bags lean into texture, especially woven leather pieces that add depth without stealing attention. The Metal Dots bag and updated T-Timeless styles bring in that subtle signature detail Tod’s is known for.

Scarves, belts, sunglasses, and touches of raffia round everything out. Nothing feels excessive. It’s styled in a way that looks lived-in, like these pieces belong to real summer moments, not just a shoot.

There’s also a slight sense of humor running through it. It doesn’t take itself too seriously, which makes it even more appealing. Tod’s isn’t just showing clothes here. It’s selling a feeling. Slow mornings, warm afternoons, and that effortless Italian charm that somehow never goes out of style.