Alo Launches Its First-Ever Sunglasses Collection With Lila Moss, Amelia Gray and Alton Mason
Alo launches its first sunglasses collection with Lila Moss, Amelia Gray and Alton Mason in a stylish Miami campaign directed by Bardia Zeinali.
Alo is officially stepping into the luxury accessories market. The Los Angeles-based activewear and lifestyle label has unveiled its first-ever sunglasses collection, introducing six premium eyewear styles through a sleek campaign starring Lila Moss, Amelia Gray, Alton Mason, and Lara Stone. Known for blending wellness with elevated fashion, the brand is now expanding its signature aesthetic beyond the yoga studio and into everyday accessories.
Directed by acclaimed filmmaker Bardia Zeinali, the campaign unfolds against the sunny backdrop of Miami, with photography by Stuart Winecoff and styling by legendary fashion editor Carlyne Cerf de Dudzeele. The visuals capture effortless glamour, encouraging self-expression while highlighting Alo's modern approach to luxury eyewear.
The collection features six timeless silhouettes, ranging from bold oversized frames and sleek rectangular sunglasses to slim cat-eye and sporty shield-inspired designs. Designed in Los Angeles and handcrafted in Japan, each pair is made using premium Takiron acetate, a material prized for its durability, rich color, and polished finish. Select styles are elevated with custom gold and palladium-plated hardware, while every frame is meticulously hand-polished by skilled artisans, reflecting Alo's commitment to exceptional craftsmanship.
The campaign styling perfectly complements the eyewear's clean, contemporary feel. Lila Moss wears minimalist blush-pink slip dresses paired with delicate rimless sunglasses, creating an effortless summer look. Amelia Gray embraces sporty sophistication in Alo's signature activewear, including a vibrant blue sports bra and leggings set alongside sleek black performance pieces finished with sharp cat-eye sunglasses. Alton Mason brings bold energy in relaxed resort-inspired shorts, oversized leather carryalls, and statement aviator frames, while Lara Stone channels understated elegance in a sheer black zip-up bodysuit styled with angular black sunglasses inside a vintage convertible.
By introducing luxury eyewear, Alo continues its evolution into a complete lifestyle brand. Combining premium Japanese craftsmanship with fashion-forward design and wellness-inspired minimalism, the debut sunglasses collection offers versatile pieces that transition effortlessly from workouts and beach days to city streets and weekend getaways.
With a star-studded cast and timeless styling, Alo's inaugural eyewear campaign makes a confident statement—proving the brand's signature blend of comfort, luxury, and modern design extends far beyond activewear.
