Asos 'Gone Native' Campaign

Discover ASOS's South American inspired fashion! Shop trendy mixes of ethnic prints, grunge styles, and cool urban attire - from denim to jewellery.

A flavour of the rugged wilds of South America has found its way to the fashion world. A bit grunge, a bit outdoorsy, it’s the mix of ethnic texture and print with heritage, denim and military pieces that makes this trend new and gives it cool urban appeal. Asos' key pieces for this theme include outer wear, jewellery, trendy tops, trousers, scarves, dresses, jumpers, denim and more.