Freja Beha Erichsen is the face of Valentino Valentina Fragrance

It has been revealed that the gorgeous Freja Beha Erichsen is the face of the first Valentino fragrance offering "Valentina". An interactive website has been launched for the fragrance which features Freja in beautiful monochrome shots in a backdrop of lovely Rome. Soothing music welcomes us as we open up the fragrance's page and it gives us an idea of what the fragrance will be like: comforting, romantic and floral. Freja is lensed by the noted David Sims. A video advert also accompanies the campaign, directed by Johan Renck.