Nicole Richie features for her label's Fall 2011 advertisement which is a funky video showcasing the trendy jewellery of the label. Nicole is captivating as always. The label's designs are unique are chic, much like a cross between chunky pieces inspired from tribal accessories with a dash of modern wear. Nicole has come a long way since being Paris Hilton's bff. She has become more hot, more beautiful with two adorable kids and a successful career. Cheers for Nicole!