Rag & Bone DIY Campaign featuring Karolina Kurkova

Karolina Kurkova dazzles in Rag & Bone's F/W 2011 denim, captured by Helena Christensen on the beach—effortless chic meets professional poise.

After Miranda Kerr's Rag & Bone DIY Campaign, model Karolina Kurkova also poses in shots taken by friend and supermodel Helena Christensen. Karolina stuns in sultry shots in a beach backdrop, and wears the Fall/Winter 2011 denim designs of the label including jeans, skinnies, button-up shirts, summer hats and more. While Miranda's campaign was fun and casual, Karolina's campaign seems more artificial and business-like rather than cool and comfy.