Lana Del Rey for H&M Fall Winter 2012.13

Lana Del Rey, known for her hit music works including 'Born To Die' and 'Carmen' is featured as the face of Swedish retail label H&M. There had been some buzz and rumours surrounding the music artist posing for the label, and now it is proved true. The first preview images are very feminine, the typical Lana Del Rey style, back-combed hair, thick eyeliner, and bronzed cheeks. She is seen wearing pale pink fitted trousers with a pale pink cashmere cardigan. Stylish jewelled earrings are included in Lana's look. The campaign is lensed in studio portraits by Inez & Vinodh.

Lana Del Rey for H&M Fall Winter 2012.13

H&M Fall 2012 featuring Lana Del Rey

H&M Fall 2012 featuring Lana Del Rey

H&M Fall 2012 featuring Lana Del Rey

H&M Fall 2012 featuring Lana Del Rey

H&M Fall 2012 featuring Lana Del Rey

H&M Fall 2012 featuring Lana Del Rey

H&M Fall 2012 featuring Lana Del Rey

H&M Fall 2012 featuring Lana Del Rey