Paul & Joe Fall 2012 Campaign featuring Querelle Jansen and Josefien Roderman

Retail label Paul & Joe introduce their Fall 2012 ad campaign featuring two models Querelle Jansen and Josefien Roderman. They are lensed in a self-portrait theme in monochrome hues of black and white. the models are their natural best dressed in light knits, leather jackets, animal prints and florals, blazers, feminine dresses, fur coats, ankle boots, dainty jewellery and envelope clutches. Paul & Joe also makes cosmetics and are quite known for their wonderful and adorable packaging. The Paul & Joe Makeup Fall 2011 was done in a vintage design inspired look with floral patterns on tin boxes for powder.

Paul & Joe Fall 2012 Campaign featuring Querelle Jansen and Josefien Roderman

Paul & Joe Fall 2012 Campaign featuring Querelle Jansen and Josefien Roderman

Paul & Joe Fall 2012 Campaign featuring Querelle Jansen and Josefien Roderman