Gucci 'Made to Measure' fragrance campaign featuring James Franco

The house of Gucci bring its sartorial elegance to its latest men's fragrance 'Made to Measure.' The scent is said to be light yet masculine, with notes of bergamot, orange blossom, juniper berries, plum, and cinnamon. The unique bottle features a solid metal cap with horsebit loafer detail at the top. The iconic Gucci Diamente print also features on the fragrance box, and a 50ml bottle is priced at 49 pounds. Oscar nominated actor James Franco stars as the face of the fragrance, and looks handsome in a bow tie, and is pictured behind the steering in a monochrome image.