Blake Lively is the new face of L'Oreal, and wears a Balmain dress at the announcement event

Blake Lively is announced as the latest face of L'Oreal, and wears a Balmain off-shoulder blue and white Spring 2014 creation at the announcement event.

She is already the face of the Gucci Première fragrance, and it sure is another win for the gorgeous Blake Lively, as she is announced as the latest face of drugstore beauty brand L'Oreal. Blake dressed up in Balmain for the official announcement event held at the Shangri-La Hotel Paris, and looked perfect. Her off shoulder blue and white creation from the French label's Spring 2014 collection featured a flounced skirt with a houndstooth pattern, and Blake paired it with a glittery silver belt with gold chain-link details. Tan Louboutin 'Filter'pumps were styled with her dress, and she opted for a soft make up look.