Free People Preview: May 2014 'Pura Vida' Campaign starring Hanalei Reponty, Camille Rowe + more
Free People heads to Costa Rica with pro surfer Hanalei Reponty, Camille Rowe, and more
The magic of summer is here. Early morning sunrises, denim cutoff shorts, sandy toes, they're all coming back. One can almost smell the salt water in Free People's May campaign, "Pura Vida." Shot in Costa Rica, the book pulls together a dream team of models including pro surfer Hanalei Reponty, Camille Rowe, Sheila Marquez, Michelle Oulette, and Natrishka Pather, and pays homage to life under the sun.
Flipping through the pages, fans will want nothing more than to throw on a swim suit, high-waisted shorts, shades, and an easy cover up. It's about simple summer dressing – pieces you can wear in the early morning and through days of memory making. The fashion is meant to throw on and go.
To share the lifestyle with fans, Free People has partnered with JetBlue to take 10 winners on 'The Pura Vida Getaway,' a surf and yoga retreat in Nosara, Costa Rica from May 27th – June 1st. Yoga enthusiast, Rachel Brathen, will lead the retreat filled with days of yoga, surfing, and wellness for the lucky winners.
