Rita Ora is the face of the DKNY My NY Fragrance Summer 2014

British music artist Rita Ora is tapped as the face of the latest fragrance offering from DKNY, the DKNY My NY Fragrance. Said to be an energetic scent, it comes in a gorgeous heart shaped vessel with a New York skyline inspired cap. It includes top notes of raspberries, galbanum and pink pepper, a heart of Egyptian jasmine, freesia and orris root, and a base notes of Patchouli Heart LMR, vanilla absolute, musk and ambergris. It comes with a retail tag of $48 and $88 for 1-3.4 oz bottles respectively, and Rita is lensed by Francesco Carrozzini for the campaign images.

DKNY My NY Fragrance Summer 2014