Katy Perry poses for the CoverGirl LashBlash Mascara Campaign Fall 2014

Pop star Katy Perry is enlisted by cosmetics' label CoverGirl for the Fall 2014 Campaign of its popular product, the LashBlast Mascara. The 29 year old is seen in a raw and edgy campaign with a multi-colour backdrop in the shades of the LashBlast mascara tubes. Lensed by Ben Hassett, Katy is seen with dark layered hair, thick lashes, a soft pink lip, and a touch of rouge on the cheeks.