Cara Delevingne cuddles with a lion cub at the Tag Heuer 2015 Campaign launch in Paris

In a bid to attract younger customers, Swiss watch label Tag Heuer has tapped British model Cara Delevingne as the face of its 2015 Campaign. The model was present at the launch of her campaign in Paris, where she cuddled up with a lion cub and looked fierce dressed in a black pant suit, wearing a Tag Heuer watch and intense smoky eyes. The campaign images show Cara from past events with a hashtag #DontCrackUnderPressure. The model recently starred for the John Hardy Spring/Summer 2015 Campaign.