Ruth & May Bell for Burberry spring 2016 campaign

British luxury fashion label Burberry turns away from the usual high fashion images and brings something a little more candid for the Burberry Spring '16 Campaign.

Tapping a handful of rising models, the fashion label's new campaign was lensed on location in London by the noted Mario Testino.

Ruth, May Bell, Misha Hart, Eliza Fairbanks, Bella Yentob and Dylan Bronsan get into style, and the ladies ditch their top and show off skin.

Flaunting scarves, the signature Burberry trench, eyewear and accessories, the models take candid style to another level.

Bella Yentob for Burberry spring 2016 campaign

Misha Hart for Burberry spring 2016 campaign

Eliza Fairbanks for Burberry spring 2016 campaign

Dylan Brosnan for Burberry spring 2016 campaign