Penshoppe DenimLab Campaign 2016 starring Kendall Jenner

Though Gigi Hadid was announced as a new spokesperson for Philippines based fashion label Penshoppe, Kendall Jenner continues her association with the label too.

The leggy brunette is seen in the label's 2016 DenimLab Campaign, and puts her long and lithe legs on show in denim designs.

Kendall, who wore Atelier Versace to the 2016 Met Gala, serves as inspiration for the summer in the studio images wearing stretched and distressed denim jeans and shorts, and also patchwork looks.

The 20 year old keeps it casual and chic for the campaign. and also sports denim hoodies from the label for the warm season.