Jordana 12 HR Made To Last Eyeshadow Pencil in Endless Emerald - Review & Swatches

Drugstore brand Jordana is famous for its great quality products at affordable prices. Even though Jordana makes the best makeup products o...

Drugstore brand Jordana is famous for its great quality products at affordable prices. Even though Jordana makes the best makeup products out there,  yet it doesn't get as much attention as it deserves. I have a few products from different categories of Jordana, and today I am going to review its 12 Hr made to last eyeshadow pencil in Endless Emerald.

Jordana 12 HR made to last eyeshadow pencil claims:


You wish it would last forever… summer vacation, your favourite song… and your hot new shade of eyeshadow! We've got you and your eyelids covered! The water-resistant 12 HR Made to Last Eyeshadow Pencil stays fresh-looking on the lids with no creases or signs of fading in sight! From blue Aqua Last to Stay-On Black—endless color meets endless wear!

Build-able color intensity
Crease-free wear
Water-resistant formula

This eyeshadow pencil is available in a plastic packaging with the same colour as the pencil.  It has clear cap through which you can easily see the colour of the pencil. The pencil is quite thick and you can easily sharpen it with a sharpener made for jumbo pencils.  The pencil doesn't melt in hot temperature, and you can easily carry it for travel.

Jordana 12 Hr made to last eyeshadow pencils are available in six shades, from basic to bold shades. The finishes available are matte, satin and shimmer.  I got the one in the shade Endless Emerald, which is a bold festive forest green shade with a shimmer finish. The shimmers are finely milled and you don't see huge chunks of glitter.  The formula is very smooth and you can easily apply it without tugging it. It is super pigmented, and applies with full intensity in one go.

Now as they claim, their formula is super budge-proof and water-resistant. Once it sets, it's hard to take it off, unless you use a strong makeup remover.  While the application is fresh,  you can easily blend it out without any problem.  The only problem with shimmer finish is that the shimmers stays in one place and they don't blend out, only the color does.

Jordana 12Hr made to last eyeshadow pencil in Endless Emerald is the perfect green you will need to create beautiful party looks. You can wear it on the lid, on your water line,  on your lower lid to give a pop of colour and even use it to create a smokey eye look. The only issue is that the pencil is quite jumbo and you need to be careful while applying it on your water line. This eyeshadow pencil doesn't crease since it dries down completely.  It is said to be a dupe for many high-end eyeshadow pencils and is even better than them.  So if you are looking for a pencil that is sweat/waterproof, amazingly pigmented, has crease-free wear, and is affordable, these pencils are the ones you need to buy.

You will like it if

You like affordable products
You like their amazing pigmentation
You like their staying power
You like that they don't crease
You like the shade range

You will not like it if

You find it hard to find a sharpener for these pencils
You find them difficult to take off


These pencils are totally worth your money and you can easily buy all the shades by spending less. These retail for $4 in the USA. Jordana is sold in many other countries too.