Rumi Neely launches swimwear line

Fashion Blogger turned designer Rumi Neely has launched a swimwear line under her brand 'Are You Am I' (R-U-M-I), and replicates a simple yet chic Californian style.

Fashion Toast's Rumi sticks to a laid-back and minimalistic style for her swimwear designs, and presents five styles including four bikinis and a one-piece.

Off-white and nude hues are seen in the collection that will certainly flatter every skin tone, and the designs are skimpy yet have a sporty flair to them.

90s inspired high cuts are seen, and Rumi's AYMI Swimwear reflects the true Los Angeles spirit, and come with a price tag of $100-$250.

Rumi Neely launches swimwear line

Rumi Neely launches swimwear line

Rumi Neely launches swimwear line