Madewell launches an intimates line

Fashion label Madewell has ventured forth into lingerie, and debuts its first ever collection with basic styles. The American label pr...

Fashion label Madewell has ventured forth into lingerie, and debuts its first ever collection with basic styles.

The American label presents a 42 piece collection with bras, bralettes and undies, in fabrics of cotton, mesh and lace.

Just in time for Valentine's Day, the minimalistic collection is chic, and offers a variety of colours including the basics with pops of red.

Madewell's t-shirts and jeans are quite popular, and the latest lingerie collection will rise to popularity too.

With $12.50 for a pair of undies and upto $32 for a bra, the line is affordable, and is a welcome addition into the market where stylish and comfy lingerie is hard to find.