Madewell launches an intimates line
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Fashion label Madewell has ventured forth into lingerie, and debuts its first ever collection with basic styles.
The American label presents a 42 piece collection with bras, bralettes and undies, in fabrics of cotton, mesh and lace.
Just in time for Valentine's Day, the minimalistic collection is chic, and offers a variety of colours including the basics with pops of red.
Madewell's t-shirts and jeans are quite popular, and the latest lingerie collection will rise to popularity too.
With $12.50 for a pair of undies and upto $32 for a bra, the line is affordable, and is a welcome addition into the market where stylish and comfy lingerie is hard to find.








