Estee Lauder Pure Color Love Lipstick Summer 2017

Estee Lauder launches the Pure Color Love Lipstick Collection for Summer 2017, and offers 30 new shades in a moisturizing formula that can also be mixed and matched to attain a new colour.

Brought forth in four different categories - Cremes, Chromes, Shimmers and Mattes, the collection also presents an edgy shape of the lipstick itself, a triangular tip that allows the lipstick to be used as a lip liner as well.

The angled sides of the lipsticks allow for an even and precise coverage, and the variety of colour options will suit many complexions.

The lipstick tube is a golden bullet that comes in a transparent case, and is a luxe new addition to the line of Estee Lauder lipsticks.

The Estee Lauder Pure Color Love Lipstick offers a formula that is enriched with pomegranate and mango seed oils along with moringa oil.

The three oils combine their hydrating properties, and offer a long last and intense swipe of colour on the lips all day long.

The Ulta Mattes of the collection have a velvety texture instead of a dry one, and offer bold and sensational shades.

The Shimmer Pearls are medium coverage lipsticks that make it easy to blend colours together, while the shimmer accents are just the right amount to brighten up the colour.

The Cooled Chromes bring lots of sparkle, and the colours are bold, vivacious and eye-catching, and will certainly add drama to the look.

The Edgy Cremes are perhaps the most wearable of the collection, and offer a smooth formula along with a variety of nude and pretty pink shades.

The Estee Lauder Pure Color Love Lipsticks for Summer 2017 are available at the Estee Lauder website, Nordstrom, Harrods and Sephora, and will serve as an exciting option for lipstick lovers.