Gap Mother's Day Campaign 2017

Fashion label Gap enlists some of the hottest moms out there for its Mother's Day 2017 Campaign, and brings forth an adorable campaign.

Starring models Candice Swanepoel and Coco Rocha, and actresses Liv Tyler, Jurnee Smollett-Bell and Cass & Ali Bird, the video campaign is tiled 'Mama Said', and has the ladies' gorgeous children star with them.

The campaign is co-directed by Liv Tyler, and is set to the tunes of 'Let Your Love Flow', with the models and actresses and their children dressed in Gap ensembles, getting cosy with all motherly love.

As a part of the campaign for Mother's Day, Gap will issue a call for people to donate to organization 'Every Mother Counts', which helps provide safe childbirth and pregnancy for women around the world.

Candice Swanepoel and son Anacã star in Gap ‘Mama Said’ campaign

Candice Swanepoel and son Anacã star in Gap ‘Mama Said’ campaign

Ali Bird and wife Cass Bird pose with daughter Mae and son Leo for Gap ‘Mama Said’ campaign

Coco Rocha poses with daughter Ioni for Gap ‘Mama Said’ campaign

Jurnee Smollett-Bell poses with son Hunter for Gap ‘Mama Said’ campaign