Lily Aldridge poses for Jason Wu's debut fragrance campaign

Discover Lily Aldridge's stunning poses for Jason Wu's first fragrance! Dive into the allure of the chic campaign that's capturing hearts.

Taiwanese-American fashion designer Jason Wu has ventured into the fragrance business, and brings forth his debut namesake scent.

Enlisting noted model and Victoria's Secret Angel Lily Aldridge for the campaign, Jason Wu gears up to launch the scent in August 2017.

With the photography works of the acclaimed photographer duo Inez & Vinoodh, the campaign features a fresh-faced and flawless Lily with a minimal hair and makeup look.

Jason Wu's debut scent is said to be a floral scent with notes of jasminum, sambac, peonies and lily of the valley, making it a delicate feminine scent.

The scent comes in a thick rectangular bottle much like the Dolce & Gabbana Rose The One Fragrance, and has a round cap, and is said to be inspired from box clutches seen on the Jason Wu Fall 2017 Runway.

A body cream ($80) and a foaming shower oil ($65) will also accompany the 3 oz EDP, which will be priced at $145.

The fragrance will exclusively be sold in the US at Saks Fifth Avenue and Hudson Bay stores in Canada for a period of three months.