Paul Smith Spring Summer Campaign 2018 ft. Bela & Allen

Heading to the ocean in the South of France, Paul Smith taps models Malgosia Bela and Ben Allen, and presents its Spring/Summer 2018 Campaign.

Sandy beaches become the backdrop for the monochrome shoot, and neon signs, lobsters and the latest Paul Smith designs serve as pops of colour injected into the black and white shoot.

Malgosia and Ben are dresses to the nines in exotic prints and patterns, and radiate tropical vibes with bright jewel tones.

Paul Smith plays around with the ocean print for the season, and also offers hand-drawn florals, corals and Japanese koi carp.

Malgosia goes topless for the shoot, and also wears dresses, skirts and tops, while Ben models shirts with Cuban collars and graphic knitwear.

Paul Smith Spring Summer Campaign 2018 ft. Bela & Allen

Paul Smith Spring Summer Campaign 2018 ft. Bela & Allen

Paul Smith Spring Summer Campaign 2018 ft. Bela & Allen

Paul Smith Spring Summer Campaign 2018 ft. Bela & Allen

Paul Smith Spring Summer Campaign 2018 ft. Bela & Allen

Paul Smith Spring Summer Campaign 2018 ft. Bela & Allen

Paul Smith Spring Summer Campaign 2018 ft. Bela & Allen

Paul Smith Spring Summer Campaign 2018 ft. Bela & Allen

Paul Smith Spring Summer Campaign 2018 ft. Bela & Allen