H&M Summer 2018 Campaign

Swedish fashion label H&M brings forth its Summer 2018 Campaign, and heads to the beach to show off its latest collection.

The high-street label enlists a bevy of noted models and rising stars including Raquel Zimmermann, Carolyn Murphy, Maria Borges, Karly Loyce, Pooja Mor, Alanna Arrington and Chiharu Okunugi for the shoot.

Photographed by Cass Bird, with the styling works of Lisa Lindqwister, the models flaunt H&M's trendy and stylish designs in sun-soaked snaps.

The models wear bright and eye-catching swimwear, tropical prints and floaty silhouettes along with chic cuts that allure and attract.