Lauren Tsai for Marc Jacobs Smartwatches

American fashion designer Marc Jacobs brings forth his latest addition into his fashion house, and introduces the 'Riley' Smartwatch for 2018.

Smartwatches have become all the rage these days, and Marc Jacobs introduces his with a cool campaign shot in New York City.

Featuring models Lauren Tsai, Lucas Bin, Vivienne Rohner and Bria Vinaite, the campaign is photographed by Theo Wenner.

Lensed in different spots including the subway and apartments, Marc Jacobs' Riley Smartwatch serves as a cool accessory paired with fur jackets and smart separates.

With styling by Elissa Santisi, the campaign highlights the new Riley Smartwatch, and makes it a trendy accessory for the season.

Lauren Tsai for Marc Jacobs Smartwatches

Lauren Tsai is the Face of Marc Jacobs’ New Smartwatch Campaign

Lauren Tsai for Marc Jacobs Smartwatches

Lauren Tsai for Marc Jacobs Smartwatches

Lauren Tsai for Marc Jacobs Smartwatches

Lauren Tsai for Marc Jacobs Smartwatches

Lauren Tsai for Marc Jacobs Smartwatches

Lauren Tsai for Marc Jacobs Smartwatches