Balmain features digital models in the Pre-Fall 2018 Campaign

Meet Balmain's virtual supermodels: Shouda, Xhi & Margot dazzle in Pre-Fall 2018's digital revolution with luxury looks & iconic purses.

The Balmain Army just got even more fabulous with the inclusion of digital models for the Pre-Fall 2018 Campaign.

Balmain creative director Olivier Rousteing has collaborated with Cameron James Wilson, who creates CGI models, and also presented the first ever CGI model Shouda.

Shouda has been a part of Fenty as well, and is seen alongside Xhi and Margot for the latest Balmain adverts.

The virtual icons are as flawless as any other model out there, and are glamorous, diverse and share the bold spirit of Balmain.

Featured in the campaign, Xhi is a Chinese digital model with a short hairdo, while Margot is a French gal.

The three digital models presented in the Balmain Pre-Fall 2018 Campaign wears the luxury label's figure flattering embellished and sequinned looks and are ready to rock.

Also seen in the campaign are the signature Balmain purses with chain-link straps and metal hardware, and they go with the outfits flawlessly.