Prada Linea Rossa Campaign 2018

Relaunching the Prada Linea Rossa, the luxury fashion label presents a digital campaign to showcase the sporty chic collection.

First launched in 1997, the Prada Linea Rossa collection is a fun and casual collection with bucket hats, logo embroidered designs and narrow sunglasses.

Directed by Arisu Kashiwagi, with styling by Lotta Volkova, the digital campaign features models Anok Yai, Kris Grikaite, Daan Duez and Taemin Park.

Defined by its red striped logo, the Linea Rossa line is retro and chic, and the relaunch also includes a short campaign film with neon lights and techno music that defines the youthful energy of the collection.