Topshop Fall/Winter 2018 Campaign

British high-street fashion label Topshop launches its new campaign for the Fall/Winter 2018 Campaign, and also brings forth a new strategy to attract customers. With a star-studded cast, the new Topshop campaign is bold and chic, and focuses on individual style and trend. Making a style statement, the campaign is photographed by Daniel Jackson, and is called the 'Topshop It' to introduce customers to a new expression.

Models, including Duckie Thot, Cara Taylor, Birgit Kos, Dilone and Sofia Mechetner, along with male counterparts Presley Gerber, Adonis Bosso and Anwar Hadid are spotted in the studio shoot, and they show off Topshop's latest gear for the cold weather including casual denim, vivid and warm knits and party wear. Trendy accessories such as glittering bags, boots and heels and glamorous bags are all seen in the campaign, and models also wear printed scarves and funky outerwear.