4 of the Best Beauty Brands to Follow

Thanks to the proliferation of social media and websites, it is easier than ever to learn more about and follow some of your fave beauty...
4 of the Best Beauty Brands to Follow

Thanks to the proliferation of social media and websites, it is easier than ever to learn more about and follow some of your fave beauty brands. Gone are the days when you had to pore through magazines for info about companies and their values or watch beauty shows on TV that might mention some of your top brands. Today, all you have to do is click “like” or “follow” on Facebook or Instagram and voila—you will be kept up to date on what your favorite beauty brands are up to.

Of course, there is no shortage of beauty brands with a strong online presence, so deciding who to follow might be a bit overwhelming at first. Here are a few tips to narrow it down:

Amway

While many people associate Amway with high-quality cleaning products and vitamins and supplements, the company also sells a popular line of Artistry Studio cosmetics including foundations, eye shadows, lipsticks and more. On its website, Amway features posts about its beauty products and ways to best use them. Additionally the company takes it one step further and is candid about all aspects of its business, including addressing the “Amway scam” myth. For anyone who has ever wondered if Amway is a pyramid scheme, the company explains its business model in order to debunk false accusations.

NYX

Are you more of a drug store beauty brand buyer? NYX, which is owned by L’Oreal and is sold mostly in brick and mortar big box stores, has a popular Instagram account that boasts an impressive 13.4 million followers. NYX is proud to sell cruelty-free professional grade makeup that is ideal for anyone to use, and they offer online masterclasses with handy how-tos by beauty experts showing fun uses of the products and more. From their popular Butter Gloss to Concealer Wands and more, NYX offers plenty of gorgeous shades and products.

Glossier

About five years ago, Glossier—which sells makeup and skincare products—launched an online column called “The Top Shelf,” which features company founder Emily Weiss interviewing a variety of women about their daily beauty routines—all while the featured subjects are sitting on the floor of their bathroom. In addition to learning more about the interesting women who are featured and their personal lives, you will read great tips about supermodels, magazine editors, and fashion gurus who share which brands they like the best and how they achieve their signature look.

Covergirl

Over two million people follow this iconic cosmetics company on Instagram; Covergirl, which is now Leaping Bunny certified by CrueltyFreeIntl, features plenty of photos of its wide lineup of products and models wearing them. To make it easy to copy the great looks in the photos, Covergirl includes helpful tips on which products/shades the models are wearing. Recent popular posts include models wearing holiday-themed makeup and colors.

Follow and Enjoy

As you can see, there is no shortage of outstanding beauty brands to follow both on social media and online. If you wish, start with the four aforementioned companies and then go from there—the key is to find and follow brands that share your values, have an active online presence and feature products that you love and/or want to learn more about.

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Magazine,9,Lovers + Friends,4,LoveShackFancy,11,Lucy Boynton,2,Lucy Hale,19,Lucy Liu,4,Lui Magazine,5,Luisa Bianchin,1,Luisana Lopilato,2,Luna Bijl,16,Lupita Nyong'o,29,MAC,86,Macy's,5,Madame Figaro,20,Madewell,16,Madison,2,Madison Beer,4,Madison Headrick,6,Madisyn Ritland,2,Madonna,10,Magdalena Frackowiak,16,Maggie Rizer,1,Maisie Williams,5,Maison Michel,1,Maison Scotch,1,Maite Perroni,1,Maitland Ward,1,Maja Mayskär,2,Maje,8,Make Up Academy,5,Make Up For Ever,4,Malaika Firth,1,Malgosia Bela,20,Malin Akerman,5,Mandy Moore,4,Mango,119,Manolo Blahnik,5,Marc Jacobs,81,Marc O Polo,3,Marchesa,6,Marella,10,Margaret Qualley,8,Margot Robbie,62,Maria Menounos,15,Maria Sharapova,15,Maria Sokolovski,1,Maria Valentina,1,Mariacarla Boscono,26,Mariah Carey,9,Mariana Idzkowska,1,Marie Claire,79,Marina Rinaldi,2,Marine Vacth,1,Marion Cotillard,20,Marique Schimmel,1,Mariya Ahchieva,1,Marks and Spencer,17,Marlena Szoka,2,Marloes Horst,12,Marlon Teixeira,10,Marni,8,Martha Hunt,34,Martha Plimpton,1,Martina Dimitrova,1,Marwood,1,Mary Kate Olsen,5,Mary Katrantzou,2,Mary-Kate,3,Maryna Linchuk,4,Massimo Dutti,40,Matchless,1,Maurie and Eve,1,Mavi Jeans,5,Max Azria,3,Max Factor,3,Max Mara,32,Maxim,32,MaxMara,6,Mayara Rubik Marchi,1,MAYBELLINE,14,Megan Fox,50,Megan Gale,1,Megan Williams,2,Megan Young,1,Meghan Collison,6,Meghan Markle,32,Melanie Laurent,1,Melinda Messenger,1,Melissa Rauch,1,Melissa Tammerijn,1,Melo Dagault,1,Melodie Monrose,2,Menswear,166,Messika,11,Met Gala,126,Metrocity,1,Mica Arganaraz,13,Michael Kors,90,Michaela Kocianova,2,Michelle Buswell,1,Michelle Hunziker,2,Michelle Keegan,4,Michelle Monaghan,3,Michelle Rodriguez,1,Michelle Trachtenberg,1,Michelle Williams,11,Mila Jovovich,1,Mila Kunis,17,Milagros Schmoll,1,Milan Fashion Week,114,Miley Cyrus,82,Milla Jovovich,5,Millie Bobby Brown,26,Milou Sluis,2,Ming Xi,9,mink pink,3,Minka Kelly,3,Miranda Cosgrove,2,Miranda Kerr,139,Miranda Lambert,3,Miroslava Duma,1,Mirte Maas,4,Miscellaneous,859,Mischa Barton,3,Miss America,1,Miss France,1,Miss Sixty,10,Miss Universe,10,Miss USA,6,Miss World,7,Missguided,3,Missoni,21,Miu Miu,69,Models,12,Mollie King,6,Molly Quinn,1,Molly Smith,1,Mona Johannesson,1,Monica Bellucci,14,Monica Cruz,1,Monica Potter,1,Monika Jagaciak,5,Monique Lhuillier,13,Monki,1,Monsoon,1,Montana Cox,2,Morena Rosa,11,Moschino,54,Motel,1,MSGM,1,MTV EMAs,18,MTV Movie Awards,34,MTV VMAs,75,MuchMusic Awards,9,Mugler,11,Mulberry,12,Muse,2,Mustang,2,Myla Dalbesio,1,Nadine Leopold,1,Nadja Bender,10,Naeem Khan,8,Nail Art,5,NakedCashmere,10,Nancy Gonzalez,1,Naomi Campbell,39,Naomi Watts,16,Naomie Harris,4,Narciso Rodriguez,4,NARS,21,Nasty Gal,37,Natalia Chabanenko,3,Natalia Vodianova,18,Natalie Dormer,9,Natalie Martinez,1,Natalie Portman,31,Natallia Krauchanka,1,Natasha Poly,20,Nathalia Ramos,2,Naty Chabanenko,3,Naya Rivera,5,Neiman Marcus,10,New Look,2,New York,1,New York Fashion Week,133,News,235,Next,24,Nic and Zoe,1,Nicholas Kirkwood,2,Nicki Minaj,15,Nicky Hilton,9,Nicola Haffmans,1,Nicola Peltz,11,Nicolas K,1,Nicolas Ripoll,1,Nicole Benisti,2,Nicole Kidman,31,Nicole Miller,1,Nicole Richie,11,Nicole Scherzinger,25,Nicole Trunfio,6,Nieves Alvarez,1,Nike,15,Niki Minaj,2,Nikki Philips,1,Nikki Reed,6,Nimue Smit,3,Nina Agdal,49,Nina Dobrev,34,Nina Ricci,12,nine west,7,Nivaldo de Lima,1,Noa Noa,1,Noah Mils,1,Noemie Lenoir,1,Noot Seear,1,Nordstrom,7,Novo Shoes,1,Numero,14,Nylon Magazine,3,NYX,5,Obsessive Compulsive Cosmetics,1,Obzee,1,Ochirly,8,Oda Nordengen,1,Off-White,4,Olesya Romanenko,1,Olga Maliouk,2,Olga Sherer,3,Olivia Culpo,21,Olivia Garson,1,Olivia Munn,18,Olivia Palermo,7,Olivia Wilde,25,Ollie and Nic,1,Omega,5,Opening Ceremony,6,Ophelie Guillermand,4,OPI,12,Orla Kiely,2,Orlando Bloom,1,Oroton,2,Oscar de la Renta,30,Oscars,228,Osklen,1,Osmoze,2,Otto,1,Outfits,30,Oysho,3,Paco Rabanne,11,PacSun,9,Padma Lakshmi,2,Paige Denim,4,Pamela Anderson,8,Panache,2,Panasonic,1,Pania Rose,3,Paolla Rahmeier,1,Paris Fashion Week,217,Paris Hilton,25,Paris Jackson,12,Passionata Lingerie,4,Patricia van der Vliet,1,Patrizia Pepe,3,Paul and Joe,7,Paul Smith,3,Paula Ludwig,1,Paule Ka,3,Paulina Nierodzik,1,Pedro Del Hierro,1,Penelope Cruz,39,Pennyblack,1,Penshoppe,20,People's Choice Awards,26,Pepa Loves,2,Pepe Jeans,15,Perry Ellis,1,Peter Hahn,2,Peter Pilotto,10,Peter Som,1,Petra Ecclestone,1,Petra Nemcova,3,Philipp Plein,3,Phoebe Dynevor,5,Photo Shoot,21,Piaget,4,pierre balmain,3,Pierre Cardin,2,Pierre Hardy,2,Pinko,8,Pippa Middleton,29,Pixie Lott,13,Planet Blue,6,Playing Fashion,3,Poca and Poca,1,Poketo,1,Polina Kouklina,2,Polka Dot Cat,1,Poppy Delevingne,11,Porter Edit,3,Portmans,1,Prabal Gurung,11,Prada,71,Prada Boots,1,Pre-Fall 2011,2,Preen,1,Pretty Ballerinas,1,primark,6,Priyanka Chopra,25,products,9,Proenza Schouler,20,Prom Dresses,6,Pull and Bear,5,Pulp Magazine,1,Puma,64,Pura Lopez,1,Queen Elizabeth,1,Querelle Jansen,4,Rachel Bilson,8,Rachel McAdams,6,Rachel Weisz,2,Rachel Zoe,3,Rag and Bone,21,Ragnhild Jevne,1,Ralph and Russo,2,Ralph Lauren,38,Raquel Zimmermann,17,Rebecca Minkoff,2,Rebecca Taylor,2,RED Valentino,10,Redemption,2,Redemption Choppers,5,Reebok,22,Reed Krakoff,6,Reem Acra,3,Reese Witherspoon,22,Reformation,9,Regina Feoktistova,1,Reina Triendl,1,Reiss,4,Replay,6,Reserved,10,Resort 2012,27,Resort 2013,1,Resort 2016,5,Resort 2017,8,Resort 2018,2,Review,119,Revlon,7,Revolve Clothing,22,Rianne van Rompaey,12,Riccardo Tisci,1,Ricky Martin,1,Rihanna,161,Rimmel,10,Rita Ora,69,River Island,12,Robert Pattinson,8,Roberto Cavalli,26,Robyn Lawley,7,Roccobarocco,1,Rodarte,6,Roger Vivier,2,Roland Mouret,2,Rolling Stone,11,Romee Strijd,20,Romeo and Juliet Couture,1,Romwe,4,Rooney Mara,16,Ros Georgiou,2,Rosa Cha,3,Rosamund Pike,10,Rosanne Doosje,1,Rosie Huntington,77,Rosie Tupper,1,Rouge Bunny Rouge,1,Roxy,1,Ruby Aldridge,4,Rumi Neely,8,Runway,515,Russh Australia,1,Ruth Bell,3,S Moda,1,Sabrina Carpenter,6,SAG Awards,78,Saint Laurent Paris,82,Saks Fifth Avenue,3,Salma Hayek,22,Sam Edelman,2,Samantha Gradoville,3,Samantha Hoopes,11,Sandra Bullock,12,Sara Berman,1,Sara Blomqvist,5,Sara Chafak,1,Sara Sampaio,56,Sara Ziff,1,Sarah Hyland,28,Sarah Jessica Parker,10,Sarah Stephens,1,Sasha Luss,10,Sasha Pivovarova,24,Saskia de Brauw,18,Scapa Sports,1,Scarlett Johansson,39,scarves,10,Schiaparelli,4,Seafolly,10,Secret Squirrel Botanica,1,SEE BY CHLOÉ,4,Seed,1,Selena Gomez,236,Self Magazine,3,Self-Portrait,16,Sephora,3,Serena Williams,8,Sergio Hudson,2,SERGIO ROSSI,5,Seventeen Magazine,13,Seventy,1,Shailene Woodley,30,Shakira,17,shakuhachi,1,Shampalove,3,Shanina Shaik,21,Shannan Click,1,Shape Magazine,7,Shay Aaron,1,Shay Mitchell,22,Sheila Marquez,2,Shiatzy Chen,1,Shiseido,2,ShoeDazzle,1,shopbop,9,Shu Pei,4,Sienna Miller,11,Sigrid Agren,3,Silviu Tolu,1,Simons,1,Sinsay,1,Siri Tollerod,2,Siviglia,1,SKIMS,29,Skincare,18,Skinny Jeans,1,Sky Ferreira,4,Smashbox,1,Snejana Onopka,3,So Young Kang,3,Sofia Coppola,2,Sofia Richie,12,Sofia Vergara,29,Sojung Yoon,1,Solange Knowles,2,Solid and Striped,13,Sonam Kapoor,1,Sonia Ben Ammar,2,Sonia Rykiel,4,Soo Joo Park,12,Sophia Bush,5,Sophia Webster,2,Sophie Turner,20,Sophie Vlaming,3,Sportmax,7,Sports Illustrated,50,sportswear,3,Stacy Keibler,3,Stacy Martin,4,Stana Katic,21,Staz Lindes,2,Stefanel,1,Stella Maxwell,41,Stella McCartney,48,Stella Tennant,5,Stephanie Johnson,1,STEVE MADDEN,10,Stila Cosmetics,1,Stolen Girlfriends Club,2,Stone Cold Fox,1,Stradivarius,18,Street Style,68,Strellson,1,Stuart Weitzman,22,stylebob,1,Su-shi,1,SuiteBlanco,2,Suki Waterhouse,14,Sun FeiFei,4,Sun Yingying,1,Sun-hwa Park,1,Suvi Koponen,3,Swarovski,31,Swimwear,437,Sydney Sweeney,39,Tag Heuer,2,Tali Lennox,2,Tamala Jones,1,Tamara Ecclestone,4,Tao Okamoto,1,Target,9,Tatiana Cotliar,5,Tatler Magazine,12,Taylor Hill,35,Taylor Momsen,3,Taylor Nicole,1,Taylor Schilling,2,Taylor Swift,143,Teen Vogue,18,Telva,2,Temperley London,12,Teresa Palmer,1,Tezenis,4,Thairine Garcia,2,Thais Oliveria,1,Thakoon,6,The 2 Bandits,3,The Body Shop,25,The Cambridge Satchel Company,1,The Daily Front Row,1,The Edit,8,The Eleventh Hour,1,The Kooples,7,The Limited,1,The Sunday Times Style,9,The Upside,1,Theirry Mugler,1,Theory,6,Theres Alexandersson,3,Thomas Pink,1,Tibi,2,Tiffany and Co.,30,Tilda Lindstam,1,Tobey Maguire,1,TOD'S,20,Tom Ford,32,Tom Tailor,1,Tommy Hilfiger,50,Toni Garrn,36,Tony Awards,23,Too Faced Cosmetics,4,Topman,2,Topshop,51,Tori Praver,3,Toronto International Film Festival,12,Tory Burch,29,Towel Series,10,Triton,1,Triumph,7,Tropic of C,21,True Religion,5,Trussardi,8,Tufi Duek,1,Tularosa,1,Tulisa Contostavlos,9,Tush Magazine,1,Tutorial,6,TwinSet,11,Ulla Johnson,8,Ulyana Sergeenko,1,Un.i Lingerie,2,Uniqlo,3,United Colours of Benetton,7,Urban Decay,15,urban outfitters,19,V Magazine,37,Valentines Day,37,Valentino,83,Valerie van der Graaf,2,Valerija Kelava,4,Valery Kaufman,3,Valisere,1,Van Cleef and Arpels,1,Vanessa Axente,2,Vanessa Bruno,1,Vanessa Hudgens,46,Vanessa Paradis,4,Vanity Fair,58,Vasilisa Pavlova,1,Venice Film Festival,23,Vera Wang,25,Vero Moda,7,Versace,154,Vicki Andrén,1,Victoria Beckham,39,Victoria Justice,36,Victoria Tuaz,1,Victorias Secret,330,videos,13,Vigoss,2,Vika Falileeva,3,Viktor and Rolf,8,Vince Camuto,7,Vittoria Ceretti,37,Vittoria Puccini,1,VIVA Moda,1,Vivara,22,Vivienne Westwood,21,Vlada Roslyakova,3,VMAN,2,Vogue,437,Vogue Eyewear,6,VS Fashion Show,10,W Magazine,37,Wang Xiao,1,Wasteland,1,Wedding Gown,1,Wildfox,8,Winnie Harlow,14,Winter Kate,1,Witchery,1,Wonderbra,5,Wonderland,8,Wrangler,6,Xenia Deli,4,Ximena Navarrete,2,XOXO,3,Xti,12,Yamamay,19,Yara Khmidan,1,Yara Shahidi,5,Yasmin Le Bon,2,Yayoi Kusama,1,Yeezy,2,Yulia Terentieva,2,Yulia Terentyeva,2,Z Spoke,1,Zac Posen,12,Zadig and Voltaire,11,Zahia Dehar,4,Zara,146,Zendaya Coleman,69,Zimmermann,44,Zippora Seven,1,Zoe Karssen,1,Zoe Kravitz,11,Zoe Saldana,11,Zoey Deutch,3,Zooey Deschanel,9,Zuhair Murad,33,Zuzana Gredecka,1,Zuzana Straska,1,Zuzanna Bijoch,1,
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My Face Hunter: 4 of the Best Beauty Brands to Follow
4 of the Best Beauty Brands to Follow
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My Face Hunter
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