4 of the Best Beauty Brands to Follow

Thanks to the proliferation of social media and websites, it is easier than ever to learn more about and follow some of your fave beauty...

Thanks to the proliferation of social media and websites, it is easier than ever to learn more about and follow some of your fave beauty brands. Gone are the days when you had to pore through magazines for info about companies and their values or watch beauty shows on TV that might mention some of your top brands. Today, all you have to do is click “like” or “follow” on Facebook or Instagram and voila—you will be kept up to date on what your favorite beauty brands are up to.

Of course, there is no shortage of beauty brands with a strong online presence, so deciding who to follow might be a bit overwhelming at first. Here are a few tips to narrow it down:

Amway

While many people associate Amway with high-quality cleaning products and vitamins and supplements, the company also sells a popular line of Artistry Studio cosmetics including foundations, eye shadows, lipsticks and more. On its website, Amway features posts about its beauty products and ways to best use them. Additionally the company takes it one step further and is candid about all aspects of its business, including addressing the “Amway scam” myth. For anyone who has ever wondered if Amway is a pyramid scheme, the company explains its business model in order to debunk false accusations.

NYX

Are you more of a drug store beauty brand buyer? NYX, which is owned by L’Oreal and is sold mostly in brick and mortar big box stores, has a popular Instagram account that boasts an impressive 13.4 million followers. NYX is proud to sell cruelty-free professional grade makeup that is ideal for anyone to use, and they offer online masterclasses with handy how-tos by beauty experts showing fun uses of the products and more. From their popular Butter Gloss to Concealer Wands and more, NYX offers plenty of gorgeous shades and products.

Glossier

About five years ago, Glossier—which sells makeup and skincare products—launched an online column called “The Top Shelf,” which features company founder Emily Weiss interviewing a variety of women about their daily beauty routines—all while the featured subjects are sitting on the floor of their bathroom. In addition to learning more about the interesting women who are featured and their personal lives, you will read great tips about supermodels, magazine editors, and fashion gurus who share which brands they like the best and how they achieve their signature look.

Covergirl

Over two million people follow this iconic cosmetics company on Instagram; Covergirl, which is now Leaping Bunny certified by CrueltyFreeIntl, features plenty of photos of its wide lineup of products and models wearing them. To make it easy to copy the great looks in the photos, Covergirl includes helpful tips on which products/shades the models are wearing. Recent popular posts include models wearing holiday-themed makeup and colors.

Follow and Enjoy

As you can see, there is no shortage of outstanding beauty brands to follow both on social media and online. If you wish, start with the four aforementioned companies and then go from there—the key is to find and follow brands that share your values, have an active online presence and feature products that you love and/or want to learn more about.