Beauty giant L'Oreal Paris rings into the New Year with a new campaign starring three top actresses. Posing for the L'Oreal Paris Superior Preference Hair Color campaign are Amber Heard, Courtney Cox and Julianne Moore, who also star in three individual short video adverts.

The blonde, brunette and redhead and brunette show off their beautiful hair colours done with L'Oreal Paris, and style their locks in glossy and glamorous cascading waves. L'Oreal Paris' iconic tagline 'Because I’m Worth It' transforms into the #OWNINGIT hashtag, and also gives a message for women empowerment.