Kim Kardashian bares curves for the SKIMS Cotton Collection Campaign

Reality TV actress turned business mogul Kim Kardashian has launched into another venture, a shape wear brand called SKIMS. The 38-year-old has launched the Cotton Collection from SKIMS, and stars in its campaign herself. Showcasing her hourglass curves, Kim presents comfortable and casual designs of loungewear and underwear.

The collection is meant to relax and lounge at home, and will be launched on October 15th. Kim puts ample cleavage and curves on display, wearing bralettes, tanks, leggings and tees from her collection, all in neutral chic hues.

The SKIMS Cotton Collection has sizes that range from XXS to 4XL, and offer a neutral color palette of bone, mineral, iris mica, soot and kyanite. Kim smoulders for the shoot, wearing her signature matte makeup with a nude lip and smouldering smoky eyes, and models at her home which she shares with husband Kanye West and their four kids.

SKIMS designer Kim Kardashian poses in new Cotton Collection

Posing in bed, Kim Kardashian wears SKIMS Cotton Collection

Kim Kardashian stars in SKIMS Cotton Collection campaign

SKIMS Cotton Collection

SKIMS Cotton Collection

SKIMS Cotton Collection