Gucci Spring/Summer 2020 Campaign
Explore Gucci's SS2020 Horse-Themed Campaign by Yorgos Lanthimos shot in sunny LA with top models, blending Italian luxury with Californian vibes.
High-end Italian fashion brand Gucci is all about horses for its Spring/Summer 2020 Campaign, and heads to sun-kissed Los Angeles, California, for the shoot. The unconventional campaign is photographed by Yorgos Lanthimos, and stars models Cheikh Tall, Eli Romanova, Erik Sathrum and Hao Liu among others, shot out and about around the town.
Each campaign image has the models showing off the latest apparel and accessories from Gucci, and a beautiful horse is seen in every snap. The colourful campaign is inspired from the idea of being free like a horse, and models are spotted at the beach to Chateau Marmont and gas stations, giving a feel of Gucci's signature luxury juxtaposing with everyday locations.
Glamorous gowns, chic separates, sleek suits and sequined skirts are showcased in the collection, with Gucci's signature handbags stealing the limelight. The models also sport leather flats and trendy heels, along with cool eyewear and elbow-length leather gloves from the latest ready-to-wear collection. Alessandro Michele has worked on creative direction for the campaign, with art direction by Christopher Simmonds.
