Fenty Beauty Full Frontal Mascara Campaign starring Rihanna

Unleash bold lashes! Shop Rihanna's Fenty Beauty Full Frontal Mascara for a fierce look. Long-lasting, voluminous, and eye-catching.

Fenty Beauty launches its first ever mascara called Full Frontal mascara, and none other than the Fenty CEO Rihanna fronts the campaign. Photographed by Dennis Leupold, the black and white images of the campaign focus on close-up shots of the songstress and business entrepreneur, with her eyes taking center stage in the shoot.

The latest addition to the Fenty Beauty family is described as a mascara with a flat to fat brush that can lift, lengthen, curl and volumize lashes instantly. Rihanna's makeup artist Priscilla Ono gives the star a bold makeup look with intense lashes, and her hair has been styled by Yusef for the shoot.