Salvatore Ferragamo 'Viva' Campaign featuring Camila Mendes and Debby Ryan

Camila Mendes – Salvatore Ferragamo’s Viva Campaign February 2020

Keeping up with its chic classic and contemporary style statement, Salvatore Ferragamo's creative director Paul Andrew brings his latest pièce de résistance - the Viva shoe. Inspired by the new generation of modern women, Andrew modernizes the Italian brand's iconic Vara shoes by placing extra emphasis on the Vara bow, while going along with the iconic elegant style for the new Viva design.

Paying homage to the new era of creative tastemakers by enlisting them for the Salvatore Ferragmo Viva campaign, the campaign features Riverdale star Camilla Mendes, fashion journalist turned stylist and trans model Dara Allen, 'Insatiable' star Debby Ryan, British actress and body-positive model Paloma Elsesser, actress and musician Kiersey Clemons, and 'Smosh 'cast member Olivia Sui.

Celebrating diversity as well, photographed by Tommy Dorfman, with the styling works of Chris Horan, the campaign highlights each individual in the shoot and also features them in a short video where they answer the question, 'What makes them feel empowered, enabled, and energized to live their best life?'.