Fenty R6-20-DROP1 Campaign

Luxury fashion label Fenty puts forward its "Release 6-20" Campaign, which is the first of three separate drops to be presente...

Luxury fashion label Fenty puts forward its "Release 6-20" Campaign, which is the first of three separate drops to be presented in June. Featuring the photography works of London-based photographer Lea Colombo, the campaign embodies and highlights models, artists and musicians who bring energy and a bright spark into the shoot.

Starring Amrit, Assa Baradji, Coucou Chloe, Daniel Gonzalez, Lilan Barru, and Mao Xiaoxing, the campaign features the art direction of Jean-Baptiste Talbourdet and Lolita Jacobs, with video direction by Julien Pujol and Roberto Colombo. Fenty's latets collection is all about psychedelic designs including tie-dye prints with baggy silhouettes and asymmetric dresses. Also seen in the collection are hoodies that speak of a grunge style, and eyewear that is futuristic and trendy.

"In a time where fighting for global freedoms takes center stage, this release speaks to a generation that is a different kind of creative, and a different kind of rebellious," says Fenty's press release. The collection honors "decades of youth aesthetics and styles that emerged during periods of steep social change, each act of the month-long release celebrates a different facet of youth, expressed through varied style cues."