Bella Hadid Channels the 90s in Helmut Lang Pre-Fall 2020 Campaign

Supermodel Bella Hadid turns up the heat as she stars in Helmut Lang's Pre-Fall 2020 Campaign. Following up with the fashion label Spring/Summer Campaign, which highlighted minimal style, Bella is photographed by photographer Ethan James Green in studio portraits shot on location in New York City.

Going monochrome for the campaign images, Bella is a style icon as she model Helmut Lang's 1990s inspired designs including shrunken cardigans, leather separates, and cropped tops. Patti Wilson has styled the shoot, with Bella showing off her chiseled body, and a sleek fringed hairdo done by Jimmy Paul, with Hannah Murray on makeup.

Bella Hadid stars in Helmut Lang pre-fall 2020 campaign.

Bella Hadid appears in Helmut Lang pre-fall 2020 campaign.

Helmut Lang Pre-Fall 2020 Campaign

Helmut Lang Pre-Fall 2020 Campaign