Joan Smalls sizzles for the La Perla Holiday 2020 Lingerie for Amazon Stores Campaign

Joan Smalls turns up the heat in La Perla's 2020 Holiday Lingerie on Amazon. Discover the sizzling collection that'll make your festive season sparkle

La Perla gets on board with Amazon's Luxury Stores and for the Holiday 2020 Campaign enlists Joan Smalls. Sizzling and seductive, the Puerto Rican bombshell is a dream come true as she strips to the sexy and romantic styles of the lingerie collection. Posing in a boudoir setting for the lens of Robert Lindholm, the Victoria's Secret model puts her toned form on show clad in next to nothing designs of lace and silk. Joan Smalls is also seen in a short film directed by Sharif Hamza, wearing lingerie from La Perla's Maison and Exotique collections. Elissa Santisi has styled the dusky beauty, who is an absolute vision wearing feminine floral lace and slinky satin.

The press release for the campaign states, "Joan Smalls is the ultimate La Perla woman – passionate, talented, elegant, inspirational, and empowered. A story of self love and celebration of the female form, the video and still series sees Joan through a reflective and liberated female gaze. From unboxing a self gift of La Perla’s iconic Maison collection to gleefully dancing in a delicate Lawinia Rose slip; Joan’s feelings of joyful optimism and endless possibilities emanate throughout."