Rihanna stars in Savage x Fenty Holiday 2020 lingerie campaign.

Rihanna gets in spirit for the 2020 Holiday season, and brings a snowy campaign for the Savage x Fenty Holiday 2020 Lingerie collection. Wearing a smoldering set of white and blue lingerie, the songstress turned fashion designer shows off her impeccable figure in the images. With a backdrop of an ice sculpture shaped like a Christmas tree, Rihanna turns up the heat clad in the Plush Velvet Tie-Front Unlined Bra and matching Peek-a-Boo Sleep Short. In the sultry snaps, she also models long white gloves and dazzling jewelry, getting in the true spirit of the holiday season. With a bold red lip along with a stacked, beehive hairstyle, Riri is a true glam image of sex appeal and style.

"Your attitude is what makes you Savage. It’s the confidence that you have in yourself, and it’s the confidence that you can give off to people who look like you and feel like you, and those are the people that identify with the brand,” talks Rihanna about her high-end fashion brand.

Rihanna wears Savage x Fenty Plush Velvet Tie-Front Unlined Bra and Peek-a-Boo Sleep Short.

Singer Rihanna appears in Savage x Fenty Holiday 2020 lingerie campaign.

Clad in blue, Rihanna fronts Savage x Fenty Holiday 2020 campaign.